Site Promotion – The Final Touches and Hints

If you are reading this you should by now have been accepted into the largest directories and through dint of this be having pages of your site come up in answer to searches done performed with the major search engines. This is the ‘stick a fork in it; it’s done’ level of website creation. Congratulations, you have by now set up a successful website that is attracting increasing numbers of visitors, repeat visitors and hopefully sales – if your site is a commercial one. Just because this part of the job is done does not mean that you can sit back and wait for the money to roll in on a never-to-be-altered site again. Similarly, there is plenty of extra work that you can do to attract higher visitor numbers.

The following hints are about website promotion methods that are partially effective depending upon the nature of your site. Some of them work better than others, but if used correctly, all of them can produce results that will return results and be worth the outlay of time and effort.

If your website is to be used primarily for selling a product or a service, try banner ads. Although their flashing animation and garish colours have given them a bad name, their uselessness has been exaggerated. It is true that the number of times that a banner add has to be viewed before it is clicked is approaching the 1000 mark, but this is down primarily to very bad advertising.

Most advertisers think that complexity and coolness are integral ingredients to a banner ad. They are most probably wrong. A banner ad is just a simple way of getting someone to visit your website – so – keep it simple. Also, a banner ad requires interaction – so – put a “click here” button on it. The vast majority of web users are not experts and won’t realise that there is a link embedded in the banner, so used are they to non-interactive media. Do not hold out high hopes -but similarly do not dismiss out of hand.

Reciprocal links are a good way of encouraging visitors and forging links. It is a very simple concept – I put a link on my site and you put a link on yours. Obviously after just a few clicks a dedicated surfer can be leaping across categories and subjects and reach your site having had no intention of visiting you in the first place. Reciprocal links also have the benefit of increasing your ranking by the search engine.

Possibly the cheapest and easiest way to advertise is the email signature. If you do email a lot why not put your website link on the bottom of you signoff? All you need is that one email to be forwarded to the one person who visits your site and it has paid for the 30 seconds it has taken to set up. Anything else is a bonus.

If you have a niche website it may be worth registering with a topsite. These will help you attract visitors who are gravitating towards your website topic area but have the drawback of requiring (usually) a picture reciprocal link. Sometimes this can be intrusive and overly dominate your website.

Also, don’t overlook traditional methods of advertising. There is the terrible assumption that because the World Wide Web is only 15 years old that everything to do with it must be modern and new, too. But all the internet does is do what humanity has being doing for thousands of years – advertising, passing information and, of course buying and selling. Newsletters, newspapers, flyers and word of mouth can give a boost that electronic promotion cannot hope to.

In summary, there are more ways of advertising and promoting a website than ever before. This give the website owner a tremendous choice but makes it complicated to choose the right one. Some services, such as Free For All pages will allow you to post a link on them may seem like a good idea. The trouble is that you will find your website often associated with the seedier aspects of the web and, if there is access to email information, swamped with spam.

In short, check with reputable sites and providers and sources you can trust, but also don’t be afraid to be conventional and unconventional. Every day somebody comes up with an original idea; it could be you. Similarly doing the basics right is only ever good.

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