Site Promotion – The Final Touches and Hints

If you are reading this you should by now have been accepted into the largest directories and through dint of this be having pages of your site come up in answer to searches done performed with the major search engines. This is the ‘stick a fork in it; it’s done’ level of website creation. Congratulations, you have by now set up a successful website that is attracting increasing numbers of visitors, repeat visitors and hopefully sales – if your site is a commercial one. Just because this part of the job is done does not mean that you can sit back and wait for the money to roll in on a never-to-be-altered site again. Similarly, there is plenty of extra work that you can do to attract higher visitor numbers.

The following hints are about website promotion methods that are partially effective depending upon the nature of your site. Some of them work better than others, but if used correctly, all of them can produce results that will return results and be worth the outlay of time and effort.

If your website is to be used primarily for selling a product or a service, try banner ads. Although their flashing animation and garish colours have given them a bad name, their uselessness has been exaggerated. It is true that the number of times that a banner add has to be viewed before it is clicked is approaching the 1000 mark, but this is down primarily to very bad advertising.

Most advertisers think that complexity and coolness are integral ingredients to a banner ad. They are most probably wrong. A banner ad is just a simple way of getting someone to visit your website – so – keep it simple. Also, a banner ad requires interaction – so – put a “click here” button on it. The vast majority of web users are not experts and won’t realise that there is a link embedded in the banner, so used are they to non-interactive media. Do not hold out high hopes -but similarly do not dismiss out of hand.

Reciprocal links are a good way of encouraging visitors and forging links. It is a very simple concept – I put a link on my site and you put a link on yours. Obviously after just a few clicks a dedicated surfer can be leaping across categories and subjects and reach your site having had no intention of visiting you in the first place. Reciprocal links also have the benefit of increasing your ranking by the search engine.

Possibly the cheapest and easiest way to advertise is the email signature. If you do email a lot why not put your website link on the bottom of you signoff? All you need is that one email to be forwarded to the one person who visits your site and it has paid for the 30 seconds it has taken to set up. Anything else is a bonus.

If you have a niche website it may be worth registering with a topsite. These will help you attract visitors who are gravitating towards your website topic area but have the drawback of requiring (usually) a picture reciprocal link. Sometimes this can be intrusive and overly dominate your website.

Also, don’t overlook traditional methods of advertising. There is the terrible assumption that because the World Wide Web is only 15 years old that everything to do with it must be modern and new, too. But all the internet does is do what humanity has being doing for thousands of years – advertising, passing information and, of course buying and selling. Newsletters, newspapers, flyers and word of mouth can give a boost that electronic promotion cannot hope to.

In summary, there are more ways of advertising and promoting a website than ever before. This give the website owner a tremendous choice but makes it complicated to choose the right one. Some services, such as Free For All pages will allow you to post a link on them may seem like a good idea. The trouble is that you will find your website often associated with the seedier aspects of the web and, if there is access to email information, swamped with spam.

In short, check with reputable sites and providers and sources you can trust, but also don’t be afraid to be conventional and unconventional. Every day somebody comes up with an original idea; it could be you. Similarly doing the basics right is only ever good.

Internet Marketing Vs Conventional Marketing

In this article I will contrast the differences between the mediums of Internet Marketing, Conventional Marketing and their future together. What I refer to as “Conventional Marketing” are all those things that have been established forms of advertising for the last 50+ years such as; Television, Newspapers, Mailers, Billboards and Radio. What I refer to as “Internet Marketing” are all the new forms of advertising only recently established in the business world such as; Search Engines, Social Networks, Banner Advertisements and Mobile Media. The integration of these two mediums is one of the focuses of this article as well and how they will be interacting over the next few years according to market projections and corporate planning. It is a new and interesting time we are entering that will feature many new services, advertising mediums and great possibilities for your business to see personal return on investment. It is my goal to bring light to a misunderstood change in market shares and effectiveness, as well as to show how both markets are slowly becoming one big conglomerate.

First it was Mail, which was first enacted as an official system all the way back to 2200 BC and perhaps further, the government and major merchants of the times would send mailers to wealthy individuals hoping to obtain donations or customers. Second came Newsprint in the mid 17th century, this was the medium of the day and its inception was much accepted and heralded as no other forms of publication were available other than authoring a book, which was expensive at the time. Next came Billboards as lithography became widespread and again boomed after the creation of the motor vehicle when more and more citizens would use the highways, giving them more exposure. Then you had Radio come triumphantly into the scene, revolutionizing the way people communicated and entertained themselves on a daily basis. Last of the Conventional Marketing types was Television and oh how did television explode the advertising market, entire industries were built around it until now when the average person has 3-4 T.V.s in their home.

Then in the 80′s there came the Internet, it was not anything near the behemoth we know today but it was innovative and highly useful to government and science. The first advertising was Banner Ads and was pioneered by a company that was sub-corp. of Sears and IBM. Today these types of advertising are still effective and widely used by many of the top websites. Then came Search Engines, creating a way to find websites without needing to know a Directory or the direct URL, this opened the door for PPC and SEO creating a multi-billion dollar industry. Social Networks began popping up online and then when Myspace attained millions of users massive ad campaigns were launched targeting those potential clients and created another multi-billion dollar industry. Last with the invention of the Mobile Web and Cell Phone Internet, Mobile Media flourished and now Smart Phones make it more profitable than ever.

Now that I have defined the major markets that each category refers to I would like to discuss the current state of affairs of each of these mediums. Conventional Marketing has seen a HUGE decrease in investment and return on investment with the advent of the Internet, Television is the only one of this demographic that is still growing. The success of Newspapers and Mailers have fallen to drastic all time lows, billboards have become effective only for local products and Radio has nearly gone extinct in some areas of the country. When this decline began each of these industries realized it was get with the times or get off the train, so they began to integrate their services into the Internet, forcing a share of the pie that had been taken away. Radio got Pandora and the other various Internet Radio services, Newspapers began creating digital copies of the daily paper and Mail has been nearly eaten up by the Internets quick and cost effective E-Mail systems. Even Television realized the need to create mediums of its services available online and sites such as Hulu were created. According to the Gallup Polls as of 2011 84% of the American populace had Internet Access in some form within their household. eFrontiers Market Analysis and Projections show that by 2015 Internet Marketing will account for 25% of America’s overall ad spend each year. The various forms of Internet Marketing have proven extremely successful, Banner Ads and Social Networks are moving along strong and many niches have been created allowing marketers to directly reach clients that have shown an intrinsic interest in their products or services. PPC and SEO consist of the majority of marketing dollars online making Search Engine the most invested in and Mobile Media is exploding at the moment as Smart Phones become more prevalent.

It is inevitable, in theory, that over the next two decades they will slowly merge into one multi-media delivery system, most likely in a mode we cannot foresee, as we do not have the technological advancements yet. But what we can foresee is that they will, in majority, become one large Internet based medium. With the merging, it allows for new forms of marketing to develop such as T.V. Banner Ads, Radio PPC Campaigns and Internet Based Digital Billboards. It is a new marketing frontier and if you have not already gotten on-board this is the time. If you are a business that plans on operating in the next decades you need to create websites and advertising campaigns online, you need to follow the changes in the market that are projected and lastly you need to stay open to new technological developments and not turn a blind eye to huge investment possibilities that appear in the next few years.

Internet Marketing gives businesses of any size access to the mass market at an affordable price. Also Internet Marketing focuses on advertising to refined groups of people who are looking for your services whereas conventional focuses on pushing goods or services to as many viewers at once as possible. In this Digital Age we cannot try to cling with the marketing tactics of the past, the world is ever changing and so must we. At the moment Internet Marketing is the frontier, fifty years from now it will be something we can’t comprehend at the moment. Conventional methods should still be a large part of your budget but as the years pass and the markets merge, where will you be if you have no website?

Online Home Based Business Opportunity – An Opportunity to Be Financially Independent

You will find loads of online home based business opportunities on the web. One model to look for is an internet business opportunity that produces residual income. Have you ever wondered what residual earnings business is?In basic terms, it is a kind of business where you set the business up, work it for a short while before business reaches a certain point of stability. When that business matures and starts to earn extra income, you are able to put it on auto pilot. At this point the company can function on it’s on without having active participation from your part.A good online home based business opportunity that creates re-occurring income could be compared to royalty payments that songwriters, book authors, movie producers and inventors receive from their work. In the real estate field an investor buys a house, cleans it up then turn it over to a management company. Whether the investor is there or not the investment keep generating money. Similarly if you buy a copy of a book, CD, DVD or an invention, some of the money paid goes to the individual who conceptualized the product.And so the idea of a residual income business is to work hard in the beginning until it attains a specific maturity point. After it matures you are able to leave the day to day running of the business or delegate to someone else. The business keeps generating money while you can concentrate on other ventures or simply kick back and have fun. Look inside your community and see if you can locate someone who appears to be doing hardly anything yet has money to travel and have the capability to buy whatever they want. They are living off their residual income business.You don’t have to be a songwriter or perhaps a bestselling novelist to be able to create an organization that earns you lasting income. You can do that via a stable MLM company or internet affiliate business. Neither do you need to be a genius or possess the talent of rocket scientist to create these kinds of business model that can produce good internet business income. So long as you give the home based business the time and effort it deserve especially at the beginning, you are setting yourself up to get compensated again and again for a lifetime.How can you choose the best online home based business:1. It should be some thing a person is truly fascinated about. Creating a business that will confidently help to make lasting residual income requires dedication, therefore if you get in to some thing like that, it must be something you are truly attracted to. Otherwise, a person may not be able to concentrate and give it the work it requires.2. It must be some thing that others may make earnings from. As much as you would like to earn cash and be successful from your endeavor you should also think about and do it in such a way that you do not take advantage of others. Allow it to be a win win scenario where other people will appreciate and benefits from.Take action today. Jot down your pastimes and choose one or two that you like to pursue. Go on the online and find online home based business opportunity that interest you and go for it.

Home Based Business – An Opportunity That You Ought To Get Hold Of

A lot of people are afraid to get involved in the home based business opportunities that they look at on the web because of the rip – off issues that go with it. At the same time, there are still a number of people who really are earning money with their own online businesses. At the same time the problem exists because people will do everything they can to scam others out of their money. There are suitable online businesses which are making money in a clean and sincere way.Since the market has not totally recovered from the rapid economic downfall, a huge amount of people continue to lose their jobs. On the other hand, many individuals are still finding it hard to gain employment. Although many people are worrying about their salary, a number of individuals have been exploring their opportunities with home based businesses. Online business is an opportunity that you should explore because of the potential to earn a substantial income.Would you start an online business?Even though your regular job limits you from developing as an individual, home based businesses can have unlimited personal growth for anyone. You will be able to secure your children’s future with the income from your home based business. There are a number of added benefits that you can enjoy by working from home – things that you never thought you can achieve with your current job. You don’t need to wait for your retirement or for the next bank holiday to spend a vacation with your family as you will be able to take them with you as often as possible.Why should you leave your present job?Your current job is certainly very important to you and your family but there are many factors which will encourage you to start your home based business. There are many reasons in this article why your online business can be more viable than your regular job. Working for other people and allowing them to profit from your work will limit you from earning the amount of money that you certainly deserve.Your current job is becoming more and more annoying and this makes the situation worse. It will become necessary to take a break but unfortunately, you can’t. You already understand the kind of opportunity that you can lose if you will not start a home based business. The good news is that this type of business opportunity is for anyone.Starting your own online business is easy as it does not necessarily require any unique skills. With the proper training you will learn how the online business system works. You can also enroll in a few training programs that will successfully introduce you to online marketing. With support, you can begin to make money on-line in only a few days.

Is Persistence All it Takes to Be Successful in a Home Based Business?

In today’s Home Based Business environment we hear all too often that “the key to success is persistence.” We hear, “Just keep at it”, “do it, do it, just do it.” Over and over again the mantra is to be persistent.There are a million plus stories of people who have failed in their home based business because even though they were indeed persistent, they were primarily persistent at doing the wrong things and not nearly as persistent at doing the right things.There are many things one must do correctly to have a successful home based business or any business for that matter. In this article we will discuss three of those things; Marketing, Training and Retaining.The first thing the successful home based business owner must be involved in and become an expert at is marketing. We must not only market our business and our products but we must become masters at marketing ourselves. We are usually conscious of the need to market our business and product but we often fall woefully short at marketing ourselves. The home based business owner should constantly work towards establishing themselves as an expert in their chosen field. People always want to work with an expert. In the minds of our customer/client we should strive to establish ourselves as experts. One important note is that a person’s view of us is subjective. Meaning that, to them, we are what they think of us. If they view us as an expert, then that is who we become to them. So our marketing must go beyond product and extend to our person.Second the home based business owner must always be training. No matter what level of success we reach we should continually strive to be better. Just because everyone thinks and says I have the greatest widget is not reason enough for me to not try to build a better widget. Imagine if those who trail-blazed the path while building what we now know as the internet were content with their original product. Imagine if Henry Ford was content with the Model T. Think where Sara Lee would be if she only wanted to bake an apple pie. We must always be learning and expanding our knowledge. Not just for ourselves but also for those who work for us and with us.And lastly, for this discussion is the area of retention. This step can add just as much value to a business as the others but is perhaps the most misunderstood and hardest to achieve. In today’s society of “give it to me now” we focus far too much attention on pleasing our customer today and not nearly enough attention making sure that our customer returns. Not only should the home based business owner work hard to please today’s customer but just as hard to make sure they return. What is required to retain the customer/client will vary. The focus should be to get them to return.So in answer to the question, “is persistence all it takes to achieve success.” The answer is a resounding NO. Persistence is a necessary ingredient but we must be persistent in doing the right things the right way. Marketing, training and retaining will help push us towards our desired goal.To learn more strategies to help keep your home based business out of hot water, see my link below.

Before Looking For the Best Home Based Businesses There Are Some Points You Should Consider

Technically a home based business is anything you do from your home; this could be as simple as a lemonade stand. Obviously the idea is to find something that can generate a profit and provide you with sufficient income to support yourself. Those businesses can be a part time income that subsidizes your steady income out of the home or it could be a full time job that provides you with a primary income. There are many different businesses opportunities that can be done out of your home. This article will take a look at some of the best home based businesses opportunities.Many of the home based businesses that are capable of providing a steady and solid income involve a franchise opportunity. Some of these businesses include interior design, and pet grooming. In fact there is just about a home based business franchise for every aspiring entrepreneur. There are some things that need to be kept in mind when looking for the best business opportunity.The first point that needs to be considered is that whatever it is you decide to do from your home it should be something you are good at. Obviously if you are going to make money at it, your home based business should be something you enjoy. Chances are that you are looking to work on your own because you are tired of the conventional work place. Consequently you need to find something that you can stick with and be happy doing.Let’s say you enjoy spending time on the water and love to Jet Ski, perhaps a Jet Ski tour business will be just the thing for you to run. In this case you will be doing something you enjoy and are probably good at. On the other hand if this is your favorite past time and how you unwind then you may not want to turn it into a job. The idea of doing something you enjoy doing is important but it should not ruin a hobby for you.The next thing to consider is that the job should be lucrative. Obviously you need to do something that will pay the bills. This home based job needs to provide enough income to make it worth doing. If it is going to be your primary income then it should provide you with at least as much as you make outside of the home.You will also need to make sure that the job you are considering has a market for it. If there is no realistic potential for sales or income then obviously it is not good idea. You might actually enjoy shoveling snow and plowing, but if you live in Florida then this probably not going to be an effective way to generate income. On the other hand if this is what you enjoy doing and you live in a retirement area in Maine then you will probably be able to make a pretty good income.You should also keep in mind that there are 12 months in the year and if what you want to do is seasonal, such as the snow shoveling or the Jet Ski tours, then you should be able to make enough money in your peak season to support you in the off season as well. Or you should find a way to subsidize the peak season with something else in the off season. In the case of the snow shoveling perhaps you could do lawn care in the warmer months.When looking for the best home based businesses remember that there is a lot out there to select from, but also remember these three points before you invest your money and your well-being into this business. It needs to be something you enjoy doing. It should be something that you can make money at, and there should be a strong enough market for the product or service to provide you a steady income.

Managers Are Craftsmen

“Managers are the craftsmen and strategy is their clay”. This is the theory of Henry Mintzberg. A craftsman is an artist who is able to create marvelous work. He usually makes use of his talent, past experience, innovation etc to create a new piece of work. In case of management a manager like the craftsmen, also analysis the market situation, environment, political issues etc before implementing a strategy.

Strategy is a set of actions through which an organisation by accident or design develops resources and uses them to deliver services or products in a way which its users find valuable, while meeting the financial and other objectives and constraints imposed by key stake holders (Adrian Haberberg and Alison Rieple: 2008). This definition states that to attain the organisational goals the managers formulate the plans and actions to effectively utilize its resources in the best possible way. It also says the importance of its customer’s value and satisfaction in using their product which has been strategically improvised. Mintzberg defines strategy in terms of five P’s which are perspective, plan, ploy, pattern, and position. Where perspectives are the concepts of the company and the way in which these concepts are achieved, plan is the direction, a guide or a course of action which would lead the organisation from present to the future, ploy is the hard fought means of achieving the competitive advantage, pattern is the ability of an organisation to make decisions, position determines the enterprise location within its external and internal competitive environment.

Strategic management is a process that includes top managements analysis of the environment in which its organisation operates prior to formulating a strategy as well as the plans for implementation and control the strategy (John Parnell: 2008). In providing a strategy the management plays a vital role. In simple words we can define managers as a person who manages the workforce. These managers craft the strategies that are required for achieving the organisation goal. The managers are classified into three they are the corporate level managers, business level managers and the functional level managers. The corporate level managers are the individuals who hold the top most position in an organisation they include the chief executive officer (CEO), chief financial officer (CFO), chief operational officer (COO), chief information officer (CIO), chairperson of the board, president, vice president and corporate heads. The top level managers take strategic decision when they are aware of the current issues that affect their company as well as the global market. Regardless of the profit and non profit status of the CEO’s of an organisation they should understand the environment and its ability to survive and then develop strategies that would enable the organisation to attain its goal.

The business level managers are also known as the middle level managers. They come under the corporate level managers. They hold job titles such as general managers, plant managers, regional managers, and divisional managers. The main function of the middle level managers is to carry out the goals set by the corporate level managers by motivating the employees and giving the proper feedback to the top level managers. The functional level managers are the bottom level managers who carry out the operational functions of the organisation. They are the frontline managers and supervisors who are responsible for the daily management of the workers. They have job titles such as office manager, shift supervisors, department managers; fore person crew leader etc. strategies are formulated at all levels of the management and depending on the level it is originated strategies are classified into corporate level strategy, business level strategy and functional level strategy. For a large organisation, with more than one business areas will have the top level management known as the corporate who makes decision that does not relate directly to service users, but for the development of the organisation. Sony was a small company that manufactured rice cookers, voltmeters and other basic electronic equipment. One corporate strategic decision has allowed it to diversify into wireless audio and telecommunication equipments. This strategic decision has only favored Sony to be one of the best electronic manufactures in the world. Functional level strategies are short termed. They happens at all level individual functional level of the organisation. Business level strategies are those decisions taken by the management at business level for proper functioning. The organisation would choose their partners who would serve them in their business activities efficiently. The strategies that are formulated are not always the one that is implemented by the management. According to Henry Mintzberg there are two varieties of strategies, intended strategy (the strategy actually formulated by the management) and realized strategy (the strategy that management implements). This variation may happen as a result of better understanding of the environment; an improvement in the top management’s access to the environment, vital information received which was not available when the strategy was formulated. The managers are those who take the right choice of strategy for the growth of the organisation.

A good strategy is, when it is implemented, is by knowing its ability to fit in the organisational environment, its distinctiveness or uniqueness, and sustainability in the market. Strategy formulated is considered to be fit when it fits into the environment. The environment may be fast changing than others are dependable on government regulation. For example Sony has a market environment where technological innovations are very prominent. To fit into this environment they have very skilled workers as strategy which quickly allows them to incorporate these technology and are therefore not driven out by the competitors such as Samsung and LG. strategic fit also implies that any product of the same company should be fit that is every product by the company should make the customers privileged.

Distinctiveness is that quality of strategy that gives the organisation its competitive advantage. This will provide uniqueness for the product manufactures and will have a distinct position in the market place. Distinctiveness also depends on the customer choice, what he ants or what he finds so unique in the product. It can also be hidden such as its external partners, its division etc which are not accessible for its competitors, therefore they cannot be copy it. Sustainability is the ability for the organisation to remain in the market. Some of the sustainable factors are culture, architecture, organisational learning and knowledge management.

The initial stage of strategic planning is realizing the mission, vision, values, and goals. Mission statement of an organisation gives an account of the purpose of the organisation. The mission statement of Kodak is to provide “customers with the solution the need to capture, store, process, output and communicate images anywhere anytime” (Charles W L Hill, Steven L Mc Shane 2008) this statement proves that the mission statement of Kodak is customer oriented and not product oriented. A good mission statement focuses on customer need, and then only they can realize the market environment and produce products that would satisfy them. If the organisation is product oriented it will give quality products to customers but it will not sustain for long as it does not care for the customer needs. Vision is the future of the organisation, what it should produce next, how to expand etc, are the vision of an organisation. For example the vision of ford is to be the leading company in automobile products and service which would be a stretch for the company who is positioned third behind general motors and Toyota. That is the point of vision statement; it enables the organisation to achieve it by bringing new strategies, skilled employees, technologies etc.

Values are the philosophical priorities a manager is committed to. These values help the managers to build an enterprise that would satisfy the organisations missions and visions. Goal is a set of objectives that the organisation desires to achieve in future. Goals of an organisation specify what is to be done so that it can achieve its mission and vision. Most of the organisation establishes goals to attain profit growth.

While formulating a strategy the top level management should analysis the environment in two major analyses taken by the organisation they are PESTEL analysis and SWOT analysis. PESTEL is the acronym for political, economic, social, technological, environmental and legal. PESTEL analysis is a macro environmental analysis. Political factors that affect the business are the actions taken by local and national administrations, political parties, and international organisations such as European commission, world trade organisation and United Nations. Economic factors related to the customers ability to spend on a particular product manufactured or sold by the company. When the inflation rate increases then the organisation would increase its productivity and innovations in product happens because the consumers have money and are ready to spend. Social and cultural factors depend on the consumer taste which will determine the demand of product ultimately. Technological factors are the ways in which the organisation and the whole society have changed tremendously. The use of bar codes and electronic point of sales has enabled the markets to expand. Environmental factors are the factors that affect the society such as diseases, global warming etc. these factors affect the spending power of the society. Legal factors are the laws and regulations that rule the particular nation. The organisation has to consider the legal factors that exist.

SWOT analysis is an internal analysis always done after PESTEL analysis. SWOT is the acronym for strength, weakness, opportunity and threats. All these elements are considered within an organisation. The management determines the organisation strength and weakness and work on its strength, how to improve the strength, and to reduce its weakness. Threats and opportunities referred to the external environment such as its competitors and their competitive advantage. A successful strategy will lead to the success of the organisation, as seen in the case of Wal Mart (CEO Sam Walton), Apple computer (CEO Steve Jobs) etc.

Strategic formulation is done depending on the size of the organisation the formulation of strategies varies. For a large organisation the formulation of strategies happen in two variables they are corporate strategy and business strategy. In corporate strategy the formulation of strategy is done taking into consideration that these strategies will be dealing with the issues of the management as a whole. The issues that are considered are the capability and competence of the organisation, basic character, the areas in which it should develop its activities, nature of its management, its governance and structure, nature of relationship with sector, its competitors and the wider environment. Business strategy is formulated keeping in mind that these strategies set are utilized by the organisation for specific organisational activities, for specific market environment, and for a particular division of the unit where the operations are allocated. Strategic formulation in a large organisation will happen with two interrelated components that is corporate and business strategy. Corporate strategy deals with the issues of the management as a whole. The issues that are included in corporate strategy are capability and competence of the organisation, basic character, the areas in which it should develop its activities nature of its management, its governance and structure, nature of relationship with sector, its competitors and wider environment. Business strategy formulated by which the organisation sets strategies for specific organisational activities, for specific market environment, and a particular division or unit where the operations are allocated. In Small and Medium Enterprises (SME) the basics of strategic formulation is forced or self imposed, required, rationalistic, deliberate, logically incremental, emergent and opportunistic. Self imposed strategies are those strategies which are formulated by force or pressure on the decision makers who are the managers, or imposed on them due to certain external and internal conditions. The internal condition include lack of leadership and resulting managerial continuity, unstabilised turnover of senior managers, no specific strategic decisions and direction, more focus on short term goals, lack of competitive advantage. The external condition include the rapid changing environmental developments, change in the existing competitive policy or competitive strategies, technological innovations, political factors, pressure from environmental groups, change in the consumer behavior, ethical values etc.

Required strategies are formulated by knowing the need for a plan that that would meet the needs of the stakeholders, enterprise capability and competencies, mission of organisation etc. Rationalistic approach to strategic formulation is also known as centralized approach where the CEO and colleagues are the pioneers in the process of strategic management. The strategic plans are always thrown over the wall from the corporate centre to subordinates for its implementation. The subordinates or low level employees may be consulted but they are not involved in making strategic decisions.

Logically incremented strategy formulation is said to be dynamically evolved over time and responding to both the internal and external conditions the company had to face. Strategies are evolved when the decision makers decide that the plan or strategy they have chosen would be applicable for achieving the organisational goal, and would prevail the business. It is a step by step approach to strategy formulation where it analyses the risk, uncertainty, unpredictability of instances.

Strategic formulation can be explained with the help of two models, the positioning and resource model also called the industrial organisation model and resource based model respectively. The sequence of industrial organisation model is analyses the environment, identify alternate industry, procure a reasonable alternative competitive advantage, develop and gain adequate resources and implement strategy by utilizing the firms resources. In this model the organisation initially examines the environment and therefore they get an idea about the kind of strategy needed to be formulated, as strategy will depend on the external and the internal environmental conditions. Decisions about the positioning of enterprice are given more importance than the capacity to implement such positioning. The organisations ability to perform will enable it to position itself in the peak of business. In the resource model the steps involved are to determine the organisation resources, understanding the capability of the organisation, determine the key competencies and competitive advantage of the organisation, determining an alternative industry, formulate the appropriate strategy and implement it. In this method the managers should give more importance to what the company can do rather than what it should do. The managers make use of any one of these plans to formulate the strategy.

Once a possible strategy is formulated the next step for the top level management is to successfully implement these strategies. Strategic implementation consists of putting these strategies into effect. The crucial stage of strategy is its implementation. Two main reasons why implementing strategy is difficult is firstly due to the existence of a number of departments in the organisation, and different stake holders associated and secondly due to the nature of hierarchy that exist in the organisation, the different level of decision and strategy making. Some of the weaknesses of strategic implementation are tokenism, bureaucratization, considering strategy for a short term profits etc which needed to be avoided before implementing the strategy. To make the separate departments of the organisations working together while implementing strategy is by analyzing the five C’s which are coordination, communication, command, control and conflict.

Coordination should happen at every step of strategy making mainly in formulation and implementation between the different stakeholders, organisation levels, between cooperating enterprises etc. coordination is a two way interaction between any two strategists. Coordination can only happen through effective communication. Communication is the exchange of ideas, knowledge, thought etc by means of a transmission medium. It plays a key role in implementing strategy. Communication happens at all levels of the organisation.

Natural Supplements to Grow Taller Review – Herbal Facts and Marketer’s Claims Review

Why do many consumers take dietary supplements to grow taller? The reasons are varied-many times medically valid, sometimes not. In low or appropriate dosages, some supplements offer health benefits under some circumstances. Some people use supplements with good intention: perhaps in search of protection from or a remedy for health problems such as depression, aging skin, cancer, or arthritis. Still others seek added benefits: perhaps better athletic performance or sexual prowess. Too often, supplement use is based on scientifically unfounded marketing promises. But, some people still claim to undeniable scientific proofs.

It would be great, but boosting your nutrient intake won’t cause your cells to produce extra energy or more brain power. Only three nutrients carbohydrates, fats, and proteins supply energy or calories to grow taller. Vitamins don’t. Although B vitamins do help body cells produce energy from the three energy nutrients, they don’t produce energy themselves. Many powerful drugs and toxic chemicals are plant-based. Varieties of mushrooms can be classified as “culinary delicious” or “deadly dangerous.” In the same vein, herbal supplements should be used with caution! Any healthy natural supplements to grow taller, without proper doctor acknowledgement and governement authority approbation sounds really fishy to me.

Athletes and other physically active people need about the same amount of nutrients as others do to grow taller just more energy, or calories, for the increased demands of exercise. The extra amount of food that active people eat supplies the very small amount of extra vitamins needed to grow taller and have more energy production, too.

Although protein needs are somewhat higher for some athletes, especially for those in strength-training sports, food can easily provide the extra. On another note, physical activity, not extra amino acids (protein), builds muscle. For more on nutrition for athletes and ergogenic aids.

Dietary supplements to grow taller won’t protect you from the harmful effects of smoking or alcohol abuse. Here’s the real scoop: Smoking does increase the body’s need for vitamin C; drinking excessive amounts of alcoholic beverages can interfere with the body’s use of most nutrients. If soil can grow crops, the food produced is nutritious. When soil lacks minerals, plants don’t grow properly and may not produce their potential yield. Growing area does affect a food’s iodine and selenium contents.

Supplements won’t give you instant grow taller results, it would take at least a 2-3 months training for instance. For vitamins and minerals to do their work, they need several hours or several days to interact and do their work in your body. For any benefits from other dietary supplements to grow taller, you likely need to take them even longer. Supplements to grow taller are easy to spot. By law, they must be labeled “dietary supplements.” About eighty thousand dietary supplements are marketed in the United States with multivitamin/mineral supplements being the biggest product category-and with an average of 500 new products launched each year. They’re sold in many forms-for example, tablets, capsules, softgels, gelcaps, liquids, powders, and bars.

Do you consume a varied, balanced diet to grow taller? With some exceptions, supplements usually aren’t necessary. If you’re healthy and if you’re able and willing to eat a balanced, varied diet. You probably can get the vitamins and minerals you need from smart food choices. According to national studies, most Americans have enough healthful foods available to do that, yet they may not. Under some circumstances, vitamin/mineral supplements offer benefits and are advised; like those for growing taller.

A woman with heavy menstrual bleeding? You may need an iron supplement to replace iron from blood loss. To enhance absorption, take iron supplements with water or juice on an empty stomach. If nausea or constipation are problems, take iron supplements with food. Absorption may be decreased by as much as 50 percent when taken with a meal or a snack. A woman who’s pregnant or breast-feeding? You need more of some nutrients, especially folate and iron-and perhaps calcium if you don’t consume enough calcium-rich foods. Check the label’s Supplement Facts to make sure you get enough for a healthy pregnancy. Ask about a prenatal vitamin/mineral supplement.

Someone unable or unwilling to regularly consume a healthful diet to grow taller? You likely need a dietary supplement to fill in the nutrient gaps. However, eating smarter would be better if you don’t have food-related health problems! Take a supplement with the advice of a doctor or a registered dietitian. For example, pre-menopausal women who don’t consume enough calcium to grow taller and stronger bones from food likely need a calcium supplement-unless they’re willing to improve their diet. Some babies after age six months, children, and teens may need a fluoride supplement to grow taller and perhaps iron or vitamin D.

If you are not able to meet your calcium and vitamin D recommendations with foods to grow taller, you may need calcium or vitamin D supplements to grow taller. Ask a dietitian or your doctor about the right dosage and type. And enhance their absorption by taking them with food. Only food can provide the mixture of vitamins, minerals, phytonutrients, and other substances for a health quality that can’t be duplicated with dietary supplements to grow taller alone. Fortunately for most Americans growing taller, there’s plenty of quality, quantity, and variety in the food marketplace.

Enjoy plenty of calcium and vitamin D-rich foods. They provide more for bone health calcium, phosphorus, vitamin D and overall health than supplements do. And a varied, well-balanced eating plan offers other nutrients that appear to promote bone density, including magnesium, potassium, and vitamin K

Supplements to grow taller carry labeling, showing the amounts of vitamins and minerals in a single dosage. If you already eat a healthful diet, you probably don’t need any more than a low-dose supplement. Taking a multivitamin/mineral supplement, with no more than 100 percent of the Daily Values (DVs) as a safety net, is generally considered safe. Most nutrient supplements are produced in low dosages.

Supplements with water-soluble vitamins or minerals can be risky if taken in excess, over time. For example, taking extra vitamin B6 has been suggested to help relieve premenstrual tension. Yet there’s limited evidence to support large vitamin B6 doses for relief of premenstrual syndrome (PMS). Many women have viewed large vitamin B6 doses as harmless, since they are water-soluble. Instead, they may cause irreversible nerve damage when taken in very large doses above the Tolerable Upper Intake Level (UL): 500 to 5,000 mg vitamin B6 per day.

That said, can you overdose on vitamins or minerals naturally as you grow taller with food? That’s highly unlikely. As we mentioned, taking very high doses of dietary supplements or taking too many, too often can be dangerous. The vitamin and mineral content of food is much more balanced fortunately. In amounts normally consumed, even if you enjoy extra helpings, you won’t consume toxic levels of nutrients. So eat a variety of foods-and enjoy! Note: Nutrient amounts to grow taller can add up if you consume a lot of highly fortified foods.

You may take dietary supplements to grow taller for potential health benefits. It’s not uncommon for people diagnosed with cancer, AIDS, or other life-threatening health problems, who are desperate for a cure, to put their hopes and healthcare dollars in alternative treatments, including dietary supplements. However, supplements may offer a false sense of security-and a serious problem if you neglect well-proven approaches to health or delay medical attention.

Drink plenty of fluids with calcium supplements to avoid constipation. The lactose and vitamin D in the milk help to enhance calcium absorption. If you don’t drink milk and want an alternative to calcium pills, consider calcium-fortified juice or soy beverage. One cup of calcium-fortified juice or soy beverage can contain about 300 milligrams of calcium, the same amount as in a cup of milk, and provides vitamin C, folate, and other nutrients. Still, you need a vitamin D source to aid absorption; some calcium-fortified juices and soy beverages are also fortified with vitamin D.

Calcium supplements help to protect against osteoporosis (brittle-bone disease) It can’t make up for your lifestyle choices or poor health habits. Regular weight-bearing physical activity is important to grow taller and obtain healthy bones. For healthy bones, avoid smoking, too.

Vitamin nasal sprays or patches are effective to grow taller? No research evidence says so, even though they’re promoted for faster, more efficient absorption. In fact, they may not be absorbed at all. Here’s the reality check: Fat-soluble vitamins need fat from food to aid absorption. Vitamin C in your intestine aids iron absorption-a problem if vitamin C comes from a spray. Vitamin B12 binds with intrinsic factor made in the stomach during digestion. That cannot happen with a spray or a patch! So that means all the place that try to claim that you could grow taller with that are just scam.

Indeed, herbals and other botanicals have known medicinal qualities helping us grow taller; 30 percent of today’s drugs come from plants. Yet, herbals and other botanical supplements also are sold as dietary supplements rather than regulated as drugs. Like many plant-derived pharmaceuticals, these supplements can offer both positive health benefits and harmful side effects.

On the up side, enough scientific evidence has been collected on a handful of botanical supplements to support their limited use. For example, under a doctor’s guidance, gingko biloba may be used to help treat the symptoms of age-related memory loss and dementia (including Alzheimer’s disease); green tea extract may help reduce cancer risk. A growing body of research evidence is being gathered about their safety and effectiveness, as well as their limitations and dangers.

On the down side, like other supplements to grow taller, herbal and other botanical supplements are regulated differently from pharmaceuticals, which are meant to cure or prevent disease. You aren’t as protected from misleading claims as you might think. When you think about the quality and effectiveness of these grow taller methods; you can see that the marketer’s are absolutely in control of the quality…

According to current law and regulations, herbal and botanical remedies to grow taller and other dietary supplements to grow taller can enter the marketplace without FDA approval. The burden is on the FDA to remove a dangerous dietary supplements to grow taller from the marketplace. Currently dosages of herbal remedies aren’t standardized, so dosages vary among products. Some are even copies of the actual real-product that is made by legitimate herbal company; they put the same product name change what is inside and put the same label. Be very careful, you can look up grow taller 4 smarts free scam alerts to be ahead of scammers.

Although packaging claims can’t say that a supplement to grow taller cures or prevents disease, it may carry claims for its purported health role. Many claims have only limited scientific evidence. Are herbal supplements or botanicals are safe during pregnancy and nursing? There’s not enough scientific evidence yet to recommend safe levels for herbal supplements for pregnant or nursing moms. However, some are known to be harmful to a baby.

How to Detect Drug Abusing Teenagers

The effects of substance abuse in teens are not only individual; they can also be seen on the society. They may face problems at school or college and may involve in criminal activities. It is therefore very important to detect drug abusing teenagers. Drug testing should be conducted on a regular basis at schools and homes to identify and save them from harmful drugs of abuse.

Signs of drug abuse
Identifying certain signs helps you to detect if the kid is addicted to the drugs. Some of the common physical and emotional signs are:

• Change in sleep patterns
• Poor motor coordination
• Poor hygiene and illness including nausea and excessive sweating
• Irregular heartbeat
• Impaired thinking
• Mood swings
• Hyperactivity or overtired
• Depression

Drug abusing teens lose their interest in family activities, often abuse verbally and physically at home or school, and disrespect the family or school. In addition, abrupt decrease in grades, memory and attention loss, and lack of interest and concentration on studies are some of the signs at school. The moment you observe any of the above mentioned signs, you need to immediately check if the kid is abusing drugs. Drug testing is one of the safest and easiest ways to detect the drug abuse among teens.

Types of drug tests
There are different types of methods to detect the teens who are using drugs. Some of the common ones are urine, saliva, hair, and blood tests.

Urine drug test
Of all the types, urine testing is used most commonly as it is inexpensive method used to detect a drug user. You can use urine test kits at home or school to check if the child is addicted to illegal drugs. Quick and accurate results are obtained by these test kits.

Saliva drug test
It is more advantageous as it is relatively non-intrusive. Saliva from the mouth is taken through a swab and is checked for the presence of drugs. Most recent drug abuse can be detected by saliva tests. Conducting saliva test is very easy and also provides accurate and immediate results.

Hair drug test
This method is also non-intrusive. A hair sample of 1.5 inches in length is enough for conducting the test. Drug or its metabolites deposited at the hair shaft are detected by hair tests. You can get very reliable and accurate results by this method.

Blood drug test
You can also use a blood sample of the teen to detect illegal drug usage. It is however expensive and you need to approach laboratory as you cannot conduct it at your home.

Detection periods
The detection period depends on the method of test conducted. These detection periods vary from the type, dosage, and frequency of drug used.

Urine drug test can detect drug or its metabolites for 30 days in frequent users and for 2-3 days in occasional users. The test detects Cocaine for 4-5 days, Heroin for 2-4 days, Methamphetamine for 3-5 days, PCP for 3-7 days, and Codeine for 2-4 days.

A saliva test is mostly used to detect recent drug usage. However, it can also detect drugs consumed 3 days back. Of all the methods, hair drug test has a longer detection period. It detects illegal drug consumption for about 90 days.

What if results are positive?
Once the kid is tested positive by drug test kit, talk to him/her about the result. You can get a confirmatory result through laboratory tests. Communicate with him regularly regarding the effects of drug abuse. Ask him to leave companions or friends who are habituated to drugs. If necessary, send him/her to substance abuse treatment program.

Importance of intervention
Detection and intervention of drug abuse at primitive stages can prevent further damage. Drug intervention is an attempt made by family members or school authorities to help the teen get out of drug abuse or addiction. The main objective of intervention is to make the teen understand the physical and mental destruction caused by drug abuse. If you are not able to speak to the kid on this, you can take help of your friends or relatives. You can also consult specialists who counsel drug abusers and help them get back to their normal life.

Parents and school authorities should always keep an eye on the behavior and activities of the teens. Necessary measures have to be taken in order to prevent them from taking drugs.

Prevent Teen Drug Abuse Using Drug Testing Kits at Home

Teen drug abuse became a serious health problem in United States. It is hurting the healthcare system, burdening the economy, and causing millions of deaths every year. Of the many causes that promote drug abuse among teens, lack of parental supervision is a major one. Teens should be guarded properly by their parents as they are still immature.

Since, early intervention leads to effective prevention of this unhealthy habit, parents should identify drug abusing habits in teens and take preventive measures. Parents can take help of home drug testing kits which are effective and easy to use.

In this article, we will discuss about teens and their vulnerability to drug abuse; how to identify teen drug abuse and how important are drug testing programs at home to prevent teen drug abuse.

Teens – vulnerable to drugs abuse: Many scientific studies have already proved that teenagers are more prone to risk taking and are vulnerable to drug abuse when compared to adults. This typical behavior of teens during adolescence is because of the major changes in parts of the brain that are responsible for functions such as self-control, judgment, planning, organization, and emotions. Since teen brains are not yet fully developed, they cannot take proper decisions and fall victims to unhealthy habits like drug and alcohol abuse.

Signs and symptoms of drug abuse: The primary step towards prevention of drug abuse in teens is to identify their unhealthy habits. Prominent changes, both in their behavior and in physical appearance can be noticed even at the early stages of abuse. Following are the warning signs:

Physical and emotional changes:
• Red eyes
• Finding difficulty to speak
• Sudden fall or rise in weight
• Lack of hygiene and showing less interest in personal grooming
• Aggression and arrogance
• Depression and irritation

Social and behavioral changes:
• Dissociation from old friends and acquiring new social group
• Sudden anger or depression
• Poor attendance and academics at school
• Spending time lonely
• Abnormal odor in breath or clothing
• Pipes, needles and other suspicious substances in their room

Importance of home drug test kits: The moment you see the signs that indicate drug abuse in your teen, it is the time to confirm drug abusing habits using reliable methods. They are useful devices for the parents to confirm these unhealthy habits in teens. They are simple, easy to use, provide instant and accurate results, cost-effective and above all ensure privacy. Some multi-panel drug testing kits can detect multiple drugs of abuse at a shot.

Best drug test methods to implement: When it comes to home drug testing, urine and saliva tests are considered to be the best methods. There are two other methods – blood and hair tests also, but they need special devices and expert supervision, hence are not recommended for home testing.

Urine test can detect the drugs in your teen’s system up to three days after use. If you believe that your teen has taken drugs during the last few days, then this method is effective in offering accurate results. However, it is necessary to check that your teen is not providing fake urine sample which can lead to false results.

Saliva drug testing is an ideal drug test if you suspect that your teen abused drugs on that particular day. These kits can detect drug use up to 48 hours.

Need for random drug testing: If you are conducting drug tests on your teens at regular intervals, following a regular pattern, your teen may notice the pattern and either try to manipulate the sample before the test or stop abusing drugs few days before the test. Hence, practicing random drug tests is always an ideal way to identify the drug use which effectively helps in detecting the drug abuse among your teens. Random testing makes teens say ‘NO’ to drugs as they know that you can conduct drug testing any time at home.

Home drug testing kits can be considered as effective solutions in controlling and preventing drug abuse in your teens. So, make sure that you have some of them at home to test your teen to help him stay away from drugs.